@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;450;500;550;600;650;700&family=Manrope:wght@400;500;600;650;700;750;800&display=swap');
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/* Career marks retain their original colors and proportions. */
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.built-heading{align-items:flex-start}.brand-link{padding:0;background:transparent!important;gap:12px}.brand-link img{width:180px;height:101px;object-fit:contain;filter:grayscale(1) invert(1);mix-blend-mode:screen}.brand-link span{color:#c8d2bd}.product-grid{display:block;max-width:none}.product-copy{display:grid;grid-template-columns:1fr 1fr;gap:0 9%}.product-copy h3{grid-row:1 / 3;font-size:34px}.product-copy .capabilities{grid-column:1 / -1;margin-top:12px}.product-showcase{margin:45px 0 0;border:1px solid #4b5546;border-radius:9px;overflow:hidden;background:#151a15;box-shadow:0 30px 60px #0002}.showcase-top{display:flex;justify-content:space-between;align-items:center;padding:18px 25px;font-size:9px;letter-spacing:1.5px;color:#b8c5aa}.showcase-top button{background:none;border:0;color:#d9e7cf;font-size:10px;letter-spacing:.3px}.product-screen{padding:25px 35px 0;background:radial-gradient(ellipse at 50% 100%,#697c54,#333f2d 70%);min-height:260px}.product-screen img{display:block;width:100%;height:auto;border-radius:7px 7px 0 0;box-shadow:0 5px 30px #0004}.product-showcase figcaption{display:flex;justify-content:space-between;align-items:center;padding:27px 30px;gap:30px}.product-showcase figcaption>div{display:flex;align-items:center;gap:40px}.product-showcase strong{font-size:20px;font-weight:400;line-height:1.4;min-width:230px}.product-showcase p{font-size:12px;color:#a8b39f;line-height:1.8;max-width:310px}.product-showcase a{white-space:nowrap;font-size:11px;color:#d0ddbf}.acquisition{padding-top:100px;padding-bottom:100px}.acquisition-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:12%;align-items:center}.acquisition h2{font-size:clamp(50px,5.4vw,76px);line-height:1.05;letter-spacing:-3px}.acquisition h2 em{color:var(--blue)}.acquisition p{font-size:14px;line-height:1.85;max-width:440px;color:var(--muted);margin-top:20px}.acquisition p.acquisition-lead{font-size:19px;color:var(--ink);margin-top:30px}.announcement{display:flex;justify-content:space-between;max-width:330px;border-bottom:1px solid var(--ink);padding:16px 0;font-size:12px;margin-top:20px}.announcement:hover{color:var(--blue)}.acquisition-brand{background:#fff;border:1px solid #e2e4de;border-radius:5px;padding:30px 35px;box-shadow:0 18px 60px #17261508;text-align:center}.deal-label{font-size:8px;letter-spacing:2px;color:var(--muted)}.deal-adskate{width:70%;height:auto;display:block;margin:25px auto 15px}.deal-connector{display:flex;align-items:center;gap:15px;margin:25px 0}.deal-connector span{height:1px;background:var(--line);flex:1}.deal-connector b{font-size:8px;letter-spacing:1.6px;font-weight:500;color:var(--muted)}.deal-brunner{width:85%;height:130px;object-fit:contain}.deal-year{margin-top:25px;border-top:1px solid var(--line);padding-top:22px;text-align:left;font-size:23px;display:flex;align-items:center;justify-content:space-between;gap:20px}.deal-year span{font-size:7px;letter-spacing:.7px;max-width:130px;line-height:1.8;color:var(--muted)}.credibility{border-top:1px solid var(--line)}@media(max-width:760px){.brand-link{margin-top:20px}.brand-link img{width:135px;height:76px}.product-copy{display:block}.product-copy h3{font-size:28px}.product-showcase{margin-top:30px}.showcase-top{padding:15px;font-size:7px;letter-spacing:.6px}.showcase-top button{font-size:9px}.product-screen{padding:12px 10px 0;min-height:0}.product-showcase figcaption{padding:20px;display:block}.product-showcase figcaption>div{display:block}.product-showcase strong{font-size:19px}.product-showcase p{margin:12px 0 20px}.acquisition-grid{grid-template-columns:1fr;gap:35px}.acquisition h2{font-size:58px}.acquisition-brand{padding:25px}.deal-adskate{max-width:240px}.deal-brunner{max-width:260px}}

.education{display:grid;grid-template-columns:1fr 1.2fr 1.3fr;gap:30px;border-top:1px solid var(--line);padding-top:34px;margin-top:28px}.education>h3{font-size:12px;font-weight:500;color:var(--muted)}.education-item>span{font-size:8px;letter-spacing:1.4px;color:var(--muted)}.education-item h4{font-size:18px;font-weight:500;margin-top:12px;line-height:1.4}@media(max-width:760px){.education{grid-template-columns:1fr;gap:24px}.education-item h4{margin-top:8px}}

.creative-lab{margin-top:48px;background:#f3f1e9;color:#2a3028;border-radius:8px;overflow:hidden;box-shadow:0 25px 65px #0002}.lab-top{display:flex;justify-content:space-between;padding:22px 30px;border-bottom:1px solid #dbddd2;font-size:8px;letter-spacing:1.5px}.lab-top i{display:inline-block;width:6px;height:6px;border-radius:50%;background:#7a8f65;margin-right:8px}.lab-top>span:last-child{color:#7c8275}.lab-intro{display:flex;justify-content:space-between;align-items:center;padding:32px 35px}.lab-intro h3{font-size:30px;line-height:1.2;font-weight:500;letter-spacing:-1px}.lab-intro p{font-size:12px;line-height:1.8;color:#72786b}.lab-layout{display:grid;grid-template-columns:1fr 1fr;gap:35px;padding:0 35px 35px}.concept-ad{position:relative;isolation:isolate;overflow:hidden;min-height:465px;background:#e5d6bf;color:#493d30;border-radius:3px}.ad-grain{position:absolute;inset:0;opacity:.2;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.6' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' opacity='.23' filter='url(%23n)'/%3E%3C/svg%3E");z-index:5;pointer-events:none}.ad-brand{position:absolute;top:26px;left:28px;font-size:14px;letter-spacing:4px;font-weight:600}.ad-brand span{display:block;font-size:5px;letter-spacing:1.4px;margin-top:6px}.concept-ad h4{position:absolute;z-index:2;top:89px;left:28px;font-family:Georgia,serif;font-size:48px;line-height:1.03;font-weight:400;letter-spacing:-2px}.concept-ad h4 em{color:#8d583e}.ad-sun{position:absolute;right:-65px;top:90px;width:280px;height:280px;border-radius:50%;background:#f4eada;box-shadow:0 0 80px #fff5}.pedestal{position:absolute;bottom:55px;right:0;width:74%;height:78px;background:linear-gradient(105deg,#b5a28a,#d2c2ad 55%);transform:skewY(-8deg);box-shadow:0 30px 35px #76624e40}.vase{position:absolute;right:20%;bottom:116px;width:126px;height:164px;border-radius:43% 43% 30% 30%;background:repeating-linear-gradient(90deg,#0000 0 6px,#61361f18 7px 8px),linear-gradient(95deg,#7d482e,#c48c65 35%,#a76a46 65%,#704229);box-shadow:25px 18px 25px #503c3838;transform:rotate(-7deg)}.vase:before{content:'';position:absolute;top:-8px;left:15px;right:15px;height:26px;border-radius:50%;background:radial-gradient(ellipse,#4a3025 45%,#ba825a 50%,#d7a581 68%,#986442 72%)}.vase span{position:absolute;inset:10px 17px;border-radius:50%;background:linear-gradient(90deg,#fff0,#fff2,#fff0)}.ad-bottom{position:absolute;bottom:25px;left:28px;right:28px;display:flex;align-items:center;justify-content:space-between;font-size:6px;letter-spacing:1px}.ad-bottom b{font-size:9px;letter-spacing:0;font-weight:500;border-bottom:1px solid #816e57;padding-bottom:5px}.annotation{position:absolute;background:#26342a;color:#eef5e6;font-size:6px;letter-spacing:.6px;padding:6px 8px;z-index:6;transition:opacity .3s}.an-object{right:15%;bottom:293px}.an-copy{left:18px;top:67px;opacity:0}.an-action{right:18px;bottom:64px;opacity:0}.outline{position:absolute;z-index:5;border:1px solid #53674699;pointer-events:none;transition:opacity .3s}.outline-object{right:15%;bottom:102px;width:166px;height:190px}.outline-copy{left:18px;top:89px;width:220px;height:108px;opacity:0}.outline-action{right:18px;bottom:16px;width:115px;height:44px;opacity:0}.concept-ad[data-layer=meaning] .an-object,.concept-ad[data-layer=meaning] .outline-object,.concept-ad[data-layer=test] .an-object,.concept-ad[data-layer=test] .outline-object{opacity:0}.concept-ad[data-layer=meaning] .an-copy,.concept-ad[data-layer=meaning] .outline-copy,.concept-ad[data-layer=test] .an-action,.concept-ad[data-layer=test] .outline-action{opacity:1}.analysis-panel{padding:4px 0;display:flex;flex-direction:column}.analysis-tabs{display:flex;border-bottom:1px solid #d6d9cd;margin-bottom:30px}.analysis-tabs button{border:0;border-bottom:2px solid transparent;background:none;color:#8a8f80;padding:10px 0 16px;flex:1;font-size:9px;text-align:left}.analysis-tabs button span{display:block;margin-top:5px;font-size:13px}.analysis-tabs button[aria-selected=true]{color:#2b3824;border-bottom-color:#526646}.analysis-kicker{font-size:7px;letter-spacing:1.4px;color:#7f8872}.analysis-panel h4{font-size:23px;font-weight:500;letter-spacing:-.6px;line-height:1.3;margin:12px 0 25px}.analysis-notes article{display:flex;gap:15px;margin:0 0 22px}.analysis-notes article>b{font-size:8px;color:#919a85;padding-top:3px}.analysis-notes h5{font-size:12px;font-weight:550;margin:0 0 7px}.analysis-notes p{font-size:11px;line-height:1.75;color:#737b6b;max-width:300px}.analysis-progress{height:2px;background:#dce0d2;margin-top:auto}.progress-fill{display:block;background:#70875c;height:100%;width:33.33%;transition:width .4s}.swatches{display:flex;gap:5px;margin-top:12px;align-items:center}.swatches i{width:12px;height:12px;border-radius:50%;background:#b37752}.swatches i:nth-child(2){background:#e5d6bf}.swatches i:nth-child(3){background:#493d30}.swatches span{font-size:6px;color:#949a8b;margin-left:8px;letter-spacing:1px}.lab-footer{display:flex;justify-content:space-between;gap:20px;border-top:1px solid #d6d9cd;padding:17px 30px;font-size:7px;color:#7c8274;line-height:1.6}.lab-footer>span:last-child{letter-spacing:1px}@media(max-width:760px){.lab-top{padding:18px;font-size:6px;letter-spacing:.8px}.lab-intro{padding:25px 20px;display:block}.lab-intro h3{font-size:28px}.lab-intro p{margin-top:15px}.lab-layout{grid-template-columns:1fr;padding:0 20px 25px;gap:25px}.concept-ad{min-height:430px}.analysis-panel{min-height:410px}.lab-footer{padding:15px 20px;display:block}.lab-footer>span{display:block}.lab-footer>span:last-child{margin-top:7px}}

.insight-art{width:425px;height:430px;top:100px;right:6%;isolation:isolate}.signal-grid{position:absolute;inset:0;background-image:radial-gradient(#c5c9d4 1px,transparent 1px);background-size:17px 17px;mask-image:radial-gradient(ellipse,#000 20%,transparent 72%)}.signal-card{position:absolute;background:#fffef9;border:1px solid #d8dbd5;border-radius:5px;padding:14px;box-shadow:0 10px 25px #29324a0c}.signal-caption{display:block;font-size:7px;letter-spacing:1.5px;color:#737b7d}.visual-signal{width:195px;left:15px;top:10px;transform:rotate(-7deg);z-index:2}.mini-landscape{position:relative;height:105px;margin:12px 0;overflow:hidden;background:#d9e1ec}.mini-landscape:before{content:'';position:absolute;width:48px;height:48px;background:#eae2b9;border-radius:50%;right:20px;top:12px}.mini-landscape i{position:absolute;width:180px;height:100px;background:#7e927c;bottom:-45px;left:-40px;transform:rotate(25deg)}.mini-landscape b{position:absolute;width:170px;height:100px;background:#4b6458;bottom:-50px;right:-40px;transform:rotate(-30deg)}.signal-detail{font-size:7px;color:#777c73}.language-signal{width:175px;right:8px;top:70px;transform:rotate(7deg);z-index:3}.language-signal>div{font-family:Georgia,serif;font-size:27px;line-height:1.1;margin-top:19px}.language-signal em{color:var(--blue)}.signal-underline{display:block;width:38px;height:2px;background:var(--blue);margin-top:14px}.audio-signal{left:58px;top:213px;width:195px;z-index:4;transform:rotate(-3deg)}.waveform{height:65px;display:flex;align-items:center;justify-content:space-between;gap:5px;margin-top:7px}.waveform i{display:block;width:4px;height:var(--h);border-radius:3px;background:#8d9bc5}.waveform i:nth-child(3n){background:#344ef1}.signal-path{position:absolute;top:200px;right:65px;width:80px;height:140px;border-right:1px dashed #8697bf;border-bottom:1px dashed #8697bf;border-radius:0 0 20px 0;z-index:-1}.insight-result{position:absolute;left:35px;right:0;bottom:26px;background:#344ef1;color:#fff;display:flex;align-items:center;gap:16px;padding:21px 18px;border-radius:5px;box-shadow:0 15px 35px #344ef12b;z-index:5}.insight-symbol{font-size:32px;font-weight:400}.insight-result div{display:flex;flex-direction:column;gap:7px}.insight-result div>span{font-size:6px;letter-spacing:1.5px;color:#ced6ff}.insight-result strong{font-size:17px;letter-spacing:-.3px;font-weight:500}.insight-result small{font-size:8px;color:#dae0ff}.insight-result>b{font-size:18px;font-weight:400;margin-left:auto}.insight-footnote{position:absolute;bottom:0;left:60px;font-size:7px;letter-spacing:1.6px;color:var(--muted)}.education-logo{display:block;width:190px;height:52px;object-fit:contain;object-position:left center;margin-bottom:24px}.psu-logo{filter:brightness(0) saturate(100%);max-width:145px}.nu-logo{filter:brightness(0);width:220px}.education-item>span{display:block}@media(max-width:1050px) and (min-width:761px){.insight-art{right:2%;transform:scale(.72)}}@media(max-width:760px){.insight-art{position:relative;right:auto;top:auto;width:340px;height:400px;margin:25px auto 25px;transform:none;max-width:100%}.visual-signal{width:170px;left:0}.language-signal{width:150px;right:0;top:80px}.language-signal>div{font-size:24px}.audio-signal{left:15px;top:210px;width:165px}.insight-result{left:5px;bottom:18px;padding:17px 13px;gap:12px}.insight-result strong{font-size:16px}.insight-footnote{font-size:6px;left:30px;bottom:-7px}.education-logo{margin-bottom:14px}}

.education-logo.psu-logo,.education-logo.nu-logo{width:64px;height:64px;max-width:64px;object-fit:contain;filter:none;margin-bottom:20px}.education{align-items:start}.education-item h4{font-size:17px}
.education-logo.nu-logo{mix-blend-mode:multiply}
/* Responsive reading, navigation and touch targets. */
@media(max-width:1000px) and (min-width:761px){
.hero h1{font-size:clamp(64px,8vw,80px);letter-spacing:-4px}.insight-art{transform:scale(.65);right:2%;transform-origin:right center}.hero-bottom p{max-width:48%}.lab-layout{gap:24px;padding-left:24px;padding-right:24px}.concept-ad h4{font-size:38px}.acquisition-grid{gap:6%}.context-strip{flex-wrap:wrap}.context-heading{width:100%}
}
@media(max-width:760px){
html{scroll-padding-top:20px}header{height:auto;min-height:112px;flex-wrap:wrap;gap:4px 20px;padding-top:14px;padding-bottom:8px}header .wordmark{order:0}header .contact-link{order:1;min-height:44px;display:flex;align-items:center;gap:12px}header .contact-link span{margin-left:0}header nav{order:2;display:flex;width:100%;justify-content:space-between;gap:10px;border-top:1px solid var(--line);margin-top:8px}header nav a{display:flex;align-items:center;min-height:44px;font-size:12px}
.hero h1{font-size:clamp(46px,12vw,76px);letter-spacing:-3px}.hero-bottom p{font-size:15px;line-height:1.75}.hero-bottom p br{display:none}.round-link{min-height:44px;font-size:13px}.hero .eyebrow{font-size:9px}.insight-art{margin-top:35px}.story-intro>p,.timeline p,.product-copy p,.work-grid p,.pov-bottom p,.contact p{font-size:15px;line-height:1.75}.timeline article{grid-template-columns:1fr;gap:15px}.timeline article>div:last-child{grid-column:auto}.chapter{display:flex;align-items:center;gap:12px}.chapter span{margin-top:0;font-size:9px}.timeline h3{font-size:24px}.timeline h3 br{display:none}.tag{font-size:10px}.section-label{font-size:10px}.capabilities span{font-size:11px;padding:9px 11px}.education-item>span{font-size:10px}.education-item h4{font-size:19px}.education>h3{font-size:14px}.work-grid article>span{font-size:10px}.acquisition h2{font-size:clamp(45px,12vw,64px);letter-spacing:-2px}.acquisition p{font-size:15px}.announcement{font-size:13px;min-height:48px;gap:12px}.lab-top{flex-wrap:wrap;gap:9px;font-size:8px}.lab-intro p{font-size:14px}.lab-layout{padding:0 16px 24px}.concept-ad h4{font-size:clamp(34px,9vw,48px);left:20px}.concept-ad{min-height:450px}.ad-brand{left:20px}.ad-bottom{left:16px;right:16px;gap:10px}.annotation{font-size:7px}.an-object{bottom:280px}.vase{bottom:100px}.outline-object{bottom:86px}.analysis-tabs button{min-height:58px;font-size:11px}.analysis-tabs button span{font-size:14px}.analysis-kicker{font-size:9px}.analysis-notes h5{font-size:15px}.analysis-notes p{font-size:14px;max-width:none}.analysis-notes article>b{font-size:10px}.analysis-panel{min-height:0}.analysis-progress{margin-top:12px}.lab-footer{font-size:9px}.contact-button{min-height:48px;align-items:center;font-size:14px;width:fit-content;gap:24px}footer>a:last-child{min-height:44px;display:flex;align-items:center;justify-content:flex-end}footer>span{font-size:10px}.deal-year span{font-size:8px}.brand-item>span{font-size:8px}
}
@media(max-width:360px){.insight-art{height:390px}.visual-signal{width:150px}.language-signal{width:130px;top:95px}.language-signal>div{font-size:22px}.insight-result{gap:8px;padding:15px 10px}.insight-symbol{font-size:24px}.insight-result strong{font-size:14px}.insight-result small{font-size:7px}.brand-pair{gap:8px}.brand-pair img{max-width:62px}.concept-ad h4{font-size:34px}.outline-copy{width:190px}.ad-bottom{font-size:5px}.ad-bottom b{font-size:8px}.acquisition-brand{padding:20px}.deal-year{gap:10px}}

.hero-bottom .founder-intro{max-width:520px;font-size:15px;line-height:1.8}.hero h1{margin-bottom:26px}@media(min-width:761px) and (max-width:1100px){.hero-bottom .founder-intro{max-width:48%}}@media(max-width:760px){.hero-bottom .founder-intro{max-width:none;font-size:15px;line-height:1.75}}

.hero-bottom .founder-invitation{font-size:13px;line-height:1.7;max-width:450px;color:#555f4b;margin-top:-12px}.contact-content .contact-title{padding-top:0;flex:1.35}.contact-title>p{max-width:490px;margin-top:25px}.contact-content .contact-invitation{flex:1;max-width:370px;padding-top:12px}.contact-invitation>p{font-size:15px;line-height:1.85}.contact-invitation .contact-button{width:fit-content;gap:24px}.contact-content{gap:70px}@media(min-width:761px) and (max-width:1100px){.hero-bottom .founder-invitation{max-width:46%}}@media(max-width:760px){.hero-bottom .founder-invitation{max-width:none;font-size:14px}.contact-content .contact-title{margin-top:0}.contact-content .contact-invitation{max-width:none;margin-top:25px;padding-top:0}.contact-title>p{font-size:15px}.contact-invitation .contact-button{font-size:13px;gap:15px}}

.story-person-link{color:var(--ink);text-decoration:underline;text-underline-offset:3px;text-decoration-color:#9ba68f}.story-person-link:hover{color:var(--blue);text-decoration-color:currentColor}

/* Selected interviews and coverage */
.media-section{border-top:1px solid var(--line)}
.media-heading{display:grid;grid-template-columns:1.1fr 1fr;gap:8%;align-items:end;margin:42px 0 60px}
.media-heading h2{margin:0}.media-heading>p{max-width:390px;color:var(--muted);font-size:17px;line-height:1.8;margin:0 0 5px}
.media-group-label{font-size:12px;font-weight:600;text-transform:uppercase;letter-spacing:1.4px;margin:0 0 22px}
.media-conversations{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.media-card{border:1px solid var(--line);padding:28px;display:flex;flex-direction:column;min-width:0;background:#eeeee6}
.media-card:nth-child(2){background:#e8ece4}.media-card:nth-child(3){background:#e9ecf5}
.media-card-top{display:flex;align-items:center;justify-content:space-between;gap:10px;margin-bottom:36px;font-size:10px;letter-spacing:1px;text-transform:uppercase;color:#5e6258}
.media-play{display:grid;place-items:center;border:1px solid #9caa91;border-radius:50%;width:36px;height:36px;font-size:18px;flex-shrink:0}
.media-publisher{font-size:11px;font-weight:600;line-height:1.6;margin-bottom:14px}
.media-card h3{font-size:25px;line-height:1.3;letter-spacing:-.7px;font-weight:500;margin:0 0 16px}
.media-card p,.media-row p{font-size:14px;line-height:1.75;color:#63665d;margin:0 0 24px}
.media-action{margin-top:auto;padding-top:18px;border-top:1px solid #cbd0c3;font-size:12px;min-height:44px;display:flex;align-items:center;justify-content:space-between;gap:12px}
.media-card a:hover,.media-row a:hover{color:var(--blue)}
.media-reading-label{margin-top:60px}.media-row{display:grid;grid-template-columns:230px minmax(0,1fr) 70px;gap:28px;padding:28px 0;border-top:1px solid var(--line);align-items:start}
.media-source strong{display:block;font-size:15px;font-weight:500;margin-bottom:8px}.media-source span{font-size:11px;color:var(--muted);line-height:1.6;display:block}
.media-row h3{font-size:22px;line-height:1.4;letter-spacing:-.4px;font-weight:500;margin:0 0 8px}.media-row p{margin:0;max-width:650px}.media-read{font-size:12px;display:flex;gap:14px;align-items:center;min-height:44px}
@media(max-width:1000px){.media-conversations{gap:14px}.media-card{padding:22px}.media-card h3{font-size:22px}.media-row{grid-template-columns:180px minmax(0,1fr) 60px;gap:20px}nav{gap:22px}}
@media(max-width:700px){.media-heading{grid-template-columns:1fr;gap:22px;margin:30px 0 36px}.media-heading>p{font-size:15px}.media-conversations{grid-template-columns:1fr;gap:16px}.media-card{padding:25px}.media-card-top{margin-bottom:24px}.media-card h3{font-size:26px}.media-card p,.media-row p{font-size:15px}.media-row{grid-template-columns:minmax(0,1fr) auto;gap:12px;padding:24px 0}.media-source{grid-column:1/-1}.media-row h3{font-size:21px}.media-reading-label{margin-top:40px}.media-read{align-self:start}nav{gap:16px}}

/* Browsable media archive */
.media-carousel-heading{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-bottom:24px}.media-carousel-heading .media-group-label{margin-bottom:8px}.media-hint{font-size:13px;color:var(--muted)}.media-controls{display:flex;align-items:center;gap:10px}.media-position{font-size:11px;color:var(--muted);margin-right:10px;white-space:nowrap}.media-controls button{border:1px solid #bfc3b6;background:transparent;border-radius:50%;width:44px;height:44px;font-size:20px}.media-controls button:hover:not(:disabled){background:var(--ink);color:var(--paper)}.media-controls button:disabled{opacity:.3;cursor:default}.media-conversations{display:flex;gap:20px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:thin;scrollbar-color:#9ba68f #e5e6dc;padding:6px 6px 20px;margin:0 -6px;overscroll-behavior-x:contain}.media-card{flex:0 0 calc((100% - 40px)/3);scroll-snap-align:start;min-height:375px}.media-card:nth-child(3n+1){background:#eeeee6}.media-card:nth-child(3n+2){background:#e8ece4}.media-card:nth-child(3n){background:#e9ecf5}.media-archive-heading{margin-top:66px;display:flex;justify-content:space-between;gap:30px;align-items:baseline}.media-archive-heading .media-group-label{white-space:nowrap}.media-archive-heading p{font-size:13px;line-height:1.7;color:var(--muted)}.media-tools{display:flex;justify-content:space-between;gap:20px;align-items:center;margin:12px 0 20px}.media-filters{display:flex;flex-wrap:wrap;gap:8px}.media-filters button{border:1px solid var(--line);background:transparent;border-radius:24px;padding:12px 15px;font-size:11px;min-height:44px}.media-filters button span{margin-left:6px;opacity:.65}.media-filters button[aria-pressed=true]{background:var(--ink);border-color:var(--ink);color:var(--paper)}.media-search input{width:210px;max-width:100%;border:0;border-bottom:1px solid #bfc3b6;border-radius:0;padding:13px 0;background:transparent;font:inherit;font-size:13px;color:var(--ink)}.media-search input:focus-visible{outline:2px solid var(--blue);outline-offset:3px}.media-results{font-size:11px;color:var(--muted);margin:22px 0 18px}.media-row[hidden]{display:none}.media-archive-footer{display:flex;gap:24px;align-items:center;justify-content:space-between;border-top:1px solid var(--line);padding-top:24px}.media-archive-footer button{background:transparent;border:1px solid #aeb4a3;padding:15px 20px;font-size:12px;min-height:48px}.media-archive-footer button span{margin-left:18px}.media-archive-footer p{font-size:11px;color:var(--muted);line-height:1.7}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
@media(max-width:1100px){.media-tools{flex-direction:column;align-items:stretch}.media-search input{width:100%}.media-card{flex-basis:calc((100% - 20px)/2)}}
@media(max-width:700px){.media-carousel-heading{align-items:flex-end;gap:12px}.media-controls{gap:6px}.media-position{margin-right:3px;font-size:10px}.media-hint{max-width:150px;line-height:1.6;font-size:12px}.media-card{flex-basis:88%;min-height:370px}.media-conversations{gap:14px}.media-archive-heading{display:block;margin-top:44px}.media-archive-heading .media-group-label{margin-bottom:12px}.media-archive-heading p{margin-bottom:20px}.media-filters{gap:6px}.media-filters button{font-size:11px;padding:10px 12px}.media-archive-footer{align-items:stretch;flex-direction:column;gap:16px}.media-archive-footer button{align-self:flex-start}.media-card h3{font-size:25px}.media-controls button{width:44px;height:44px}}
@media(prefers-reduced-motion:reduce){.media-conversations{scroll-behavior:auto}}

/* Founder portrait: original photograph, framed with the site's existing palette. */
.hero-portrait{position:absolute;right:6%;top:76px;width:34%;max-width:408px;margin:0;z-index:1}.portrait-frame{padding:9px;background:#eeede5;border:1px solid #d8d8cd;box-shadow:0 18px 45px #24251f0b;transform:rotate(1.5deg)}.portrait-frame img{display:block;width:100%;height:auto;aspect-ratio:4/4.5;object-fit:cover;object-position:center 44%;border-radius:1px}.hero-portrait figcaption{display:flex;align-items:center;justify-content:space-between;margin-top:23px;font-size:8px;font-weight:600;letter-spacing:1.6px;color:#72736c}.portrait-accent{width:36px;height:3px;background:var(--blue)}
@media(min-width:761px) and (max-width:1100px){.hero-portrait{top:110px;width:37%;right:6%}.hero h1{max-width:57%}}
@media(max-width:760px){.hero-portrait{position:relative;top:auto;right:auto;width:100%;max-width:420px;margin:38px auto 0;padding:0 5px}.portrait-frame{padding:7px;transform:rotate(1deg)}.portrait-frame img{aspect-ratio:1/1;object-position:center}.hero-portrait figcaption{margin-top:19px;font-size:8px}.hero-foot{margin-top:35px}}

/* Final tablet readability and iOS search-field sizing. */
@media(min-width:761px) and (max-width:1100px){.analysis-notes p{font-size:13px}.analysis-notes h5{font-size:14px}.analysis-tabs button{min-height:58px}.timeline p,.product-copy p,.work-grid p,.pov-bottom p{font-size:14px}}
@media(max-width:1100px){.media-search input{font-size:16px}}

/* Photographic sample campaign and plain-language analysis. */
.photo-ad{aspect-ratio:4/5;min-height:0;align-self:start;background:#dfc7a8}.creative-photo{display:block;position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.photo-ad .ad-brand{top:6%;left:7%;font-size:13px;color:#382b21}.photo-ad h4{top:19%;left:7%;font-size:clamp(28px,3.5vw,48px);letter-spacing:-1.5px;color:#382b21;line-height:1.03;text-shadow:0 1px 5px #f5eadb40}.photo-ad .ad-bottom{bottom:5%;left:7%;right:7%;color:#30261e;font-size:7px;letter-spacing:.6px}.photo-ad .ad-bottom b{font-size:10px;background:#f5eee2e8;padding:9px 10px;border:1px solid #59493580;border-radius:2px}.photo-ad .outline-object{left:35%;top:44%;right:auto;bottom:auto;width:59%;height:43%;border-color:#493d3099}.photo-ad .an-object{left:35%;top:44%;right:auto;bottom:auto;transform:translateY(-100%)}.photo-ad .outline-copy{left:5%;top:18%;width:78%;height:24%;bottom:auto}.photo-ad .an-copy{left:5%;top:18%;transform:translateY(-100%)}.photo-ad .outline-action{right:5%;bottom:3%;width:42%;height:10%}.photo-ad .an-action{right:5%;bottom:13%}.analysis-tabs button{padding:10px 6px 16px 0;min-height:76px}.analysis-tabs button span{font-size:14px;line-height:1.4}.analysis-panel h4{font-size:26px;line-height:1.25}.analysis-notes h5{font-size:14px}.analysis-notes p{font-size:13px;line-height:1.75;max-width:none}.lab-intro{gap:28px}.lab-intro>p{max-width:300px}.lab-footer{font-size:9px}
@media(max-width:1100px) and (min-width:761px){.lab-layout{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}.analysis-tabs button span{font-size:12px}.analysis-panel h4{font-size:23px}.photo-ad .ad-bottom{font-size:5px}.photo-ad .ad-bottom b{font-size:8px;padding:7px}.photo-ad .ad-brand{font-size:11px}.photo-ad .ad-brand span{font-size:5px}.photo-ad h4{font-size:32px}}
@media(max-width:760px){.photo-ad{min-height:0;width:100%;max-width:460px;justify-self:center}.photo-ad h4{font-size:clamp(28px,8.5vw,43px)}.analysis-panel h4{font-size:25px}.analysis-tabs button span{font-size:14px}.analysis-notes p{font-size:15px}.analysis-notes h5{font-size:15px}.photo-ad .ad-bottom{font-size:6px}.photo-ad .ad-bottom b{font-size:9px}.photo-ad .ad-brand{font-size:12px}.lab-footer{font-size:10px}}
@media(max-width:360px){.photo-ad .ad-bottom{font-size:5px;gap:5px}.photo-ad .ad-bottom b{font-size:8px;padding:6px}.photo-ad .ad-brand{font-size:10px}.photo-ad .ad-brand span{font-size:5px}.analysis-tabs button span{font-size:12px}}

/* Vector arrows keep the same shape across system fonts and devices. */
.arrow-up-right{display:inline-block;width:18px;height:18px;flex-shrink:0;vertical-align:middle}.contact-link>span{display:inline-flex;align-items:center}.media-action .arrow-up-right,.media-read .arrow-up-right{width:14px;height:14px}.ad-bottom .arrow-up-right{width:12px;height:12px}

/* Readable chapter metadata with the original headline hierarchy. */
.chapter{font-size:15px}.chapter span{font-size:12px;letter-spacing:.8px;line-height:1.6;color:#595e53}
.section-label,.work-grid article>span,.education-item>span,.pov-bottom>span,.analysis-kicker{font-size:12px;letter-spacing:1px;line-height:1.6}
.section-label,.work-grid article>span,.education-item>span{color:#595e53}.built .section-label{color:#bac4b3}
.tag{font-size:12px;line-height:1.5;letter-spacing:.2px}.timeline p,.acquisition p{font-size:15px}
.lab-top{font-size:11px;letter-spacing:.8px;flex-wrap:wrap;gap:10px}.analysis-kicker{color:#606d53}.deal-label{font-size:12px;letter-spacing:1.2px}
.media-card-top{font-size:12px;letter-spacing:.6px;line-height:1.5}.media-publisher,.media-source span{font-size:12px}
.founder-lesson{margin:42px 0 45px;padding:30px 34px;border-left:3px solid var(--blue);background:#eceee5;max-width:850px}.founder-lesson .section-label{margin-bottom:14px}.founder-lesson p{font-size:18px;line-height:1.7;color:#41483b;max-width:720px}.founder-lesson>a{display:inline-block;font-size:12px;line-height:1.6;margin-top:18px;min-height:44px;padding:10px 0}
@media(max-width:760px){.chapter{align-items:flex-start;gap:12px}.chapter span{font-size:12px;line-height:1.6}.founder-lesson{padding:24px 22px;margin:30px 0}.founder-lesson p{font-size:16px}.lab-top{font-size:10px}.pov-bottom>span{white-space:normal}}